Cinema was the principal form of popular entertainment, with storytelling, or narrative, became the dominant form. Art has its intrinsic value of the aesthetic, but it will only have market value if it is appreciated by many. A good film can straddle both, maximizing the visual and aural senses while multiplying coffers. The collective nature of the narrative and visual stimulation makes the experience enjoyable and controlled, thereby offering benefits beyond mere visual stimulation. Moreover, the cinema is unique in that it is a highly accessible social art form, the participation in which generally cuts across economic lines. At the same time, attending the cinema allows for the exercise of personal preferences and the human need for distinction. It’s the only art form that allows you to truly experience life through/in another person’s eyes/head. We can create reality’s that are otherwise inaccessible or impossible to grasp alone in our own heads. Its many genres and styles provide an endless array of varying subcultures to society, and an even greater multitude of avenues to deliver, nuanced, thoughtful, and emotional messages regarding the human experience.
The first 30 years of cinema were characterised by the growth and consolidation of an industrial base, the establishment of the narrative form, and refinement of technology. In the past 20 years, film production has been profoundly altered by the impact of rapidly improving digital technology. Today, most people see films on television, whether terrestrial, satellite or subscription video on demand (SVOD) services. Streaming film content on computers, tablets and mobile phones is becoming more common as it proves to be more convenient for modern audiences and lifestyles.
One's culture, language, traditions, habits, and history survives through cinema. Cinema being one of the most modernist art forms, also embraces popular culture which defines the here and now. Social, personal, ethnical, political and sexual issues are brought to the screen to be addressed and shared. By making films, we are creating opportunities for culture to be retained. Cinema films can impact the reasoning of the general population. They have changed the general public and social patterns. They have presented new designs in the public eye. They might be portrayed as pace-setters. The film industry demonstrates the richest of evolution and evokes the purest of emotions from any genre to any audience. They can make an immediate effect on our social life. Movies can go far towards exciting national cognizance and furthermore in using the energies of the young in social remaking and country working by a capable adaption of good, social and educative subjects, and by the presentation of great feelings, movies can, as it were, detail and guide open opinion. Because of their varying media claim silver screen films are the most significant methods for reputation and notice.
Cinema is a universal language ,that flows and changes. That's why the cinema has to flow. One of the clear effects of films is influence over people thoughts. The societal social trends have also been affected. This is reflected in the way people dress, eat and many other activities. Films have also found their importance in encouraging cohesiveness and nation building. Films foster peace, promotes good morals and guide public opinion.
They are stories, movies are people who come out with ideas about something they want to say, something they want to tell someone. Cinema are a form of communication and that communication, those stories, come from societies- not just where society is presently and what it’s doing now- but where society has been. It’s been that way for as long as movies have been around. Language as a medium of communication between people who are not only from the same state, but also between countries that have different language. Cinema is such window which helps you to look out the world, without experiencing their cultural difference. The trace cinema leaves will remain forever without destructions.